THE STORY
BEHIND
SENTON
Born in the heart of India's sporting goods capital, Senton — trading as Ankush Sports — has spent nearly a decade crafting equipment that serious athletes trust.
Certified 2025
Registered 2025
Business
FROM A SHOP
IN NEW ADARSH
NAGAR
Ankush Sports opens its doors at Shop No 3/34, New Adarsh Nagar, Jalandhar — with a single mission: put professional-grade equipment in every athlete's hands.
Grew distribution networks across Punjab and Haryana, becoming the go-to wholesale supplier for schools, clubs, and state-level sports academies.
Launched the Senton product line — a premium range of manufactured goods designed to compete at an international level, with the same Ankush Sports quality promise behind every item.
Achieved ISO 9001:2015 quality management certification — formal recognition of our commitment to consistent, measurable product excellence.
The Senton trademark was officially registered, protecting our brand identity and reinforcing our long-term commitment to the market.
Customer centricity is not a strategy for us — it is the belief that has driven every decision since day one.
WHAT SETS
SENTON APART
From cricket and football to badminton, swimming, boxing, and athletics — we manufacture and stock goods for every sport under one roof.
ISO 9001:2015 certification isn't a badge we hang on the wall — it's a process embedded in every step of our manufacturing, from raw material sourcing to final dispatch.
Our customers — schools, academies, retailers, and national clubs — keep coming back because we treat every order with the same care as the first.
We accept Cash, Cheque, and Demand Draft — keeping transactions simple and accessible for every type of buyer, from individuals to institutions.
Proudly based in Jalandhar — India's sporting goods hub — with distribution reaching 120+ countries through our growing export network.
We're open every single day of the week, 10 AM to 6 PM — because your season doesn't wait for the weekend, and neither do we.
VISIT OUR
STORE
New Adarsh Nagar, Jalandhar — 144001
10:00 AM – 6:00 PM
COMMON
QUESTIONS
Yes — we stock and manufacture goods across all major sports including cricket, football, badminton, boxing, swimming, athletics, and more. If you have a specific requirement not listed on our site, reach out to us directly during working hours (Mon–Sun, 10 AM – 6 PM) and we'll do our best to fulfil it.
We offer special pricing for bulk and wholesale orders — particularly for schools, sports academies, clubs, and retailers. Contact our sales team with your requirements and we'll put together a custom quote for you.
We offer delivery services for qualifying orders. Please contact us directly or raise a quote request through our website to confirm delivery availability for your location and order size.
Established in 2016, Ankush Sports has been serving athletes, clubs, and retailers for nearly a decade. Our experience in the Jalandhar sporting goods market gives us deep knowledge of what athletes at every level actually need.
Warranty terms vary by product category. All Senton-branded manufactured products carry a quality guarantee backed by our ISO 9001:2015 certification. Please contact us for specific warranty details on the product you're interested in.
We accept Cash, Cheque, and Demand Draft (DD) for all transactions. For wholesale and B2B orders, additional payment arrangements can be discussed with our sales team.